The Children’s Kingdom has appointed Pablo Cancelliere as chief marketing officer and new business, with FAST being a key project under his remit.
Cancelliere joins The Children’s Kingdom to oversee the company’s global marketing strategies and business development efforts. He will be responsible for strengthening the company’s brands and products, expanding its presence in key markets and reinforcing its leadership in the children’s entertainment industry.
Under Pablo Cancelliere’s leadership, The Children’s Kingdom aims to broaden the brand’s reach through a free, ad-supported channel. The channel will leverage the company’s content library, featuring children’s songs like “Bartolito” and “Lola the Cow,” and include educational and family-friendly programming blocks. Exclusive episodes and special events will also be produced to further connect with families.
Monetization will focus on targeted advertising, partnering with brands in sectors such as toys, children’s apparel and educational products. The Children’s Kingdom will also introduce sponsored segments.
Cancelliere commented: “I believe the FAST model offers an excellent strategic opportunity to expand our brand’s reach, connect with more families, and continue to lead the children’s entertainment market. It’s a critical step forward for The Children’s Kingdom and our future.”