Tencent, Kids Zone Pakistan Join Sunny Bunnies Roster

The preschool hit Sunny Bunnies has been licensed into China via Tencent, along with a deal in Pakistan on Kids Zone.

Media I.M. signed its first deal with the Chinese VOD platform for seasons one to three of the Sunny Bunnies animated series. Also included in the deal is sub-brand Sunny Bunnies Get Busy, which teaches children Sunny Bunnies-themed arts and crafts.

A separate deal will see the first four seasons of Sunny Bunnies debut this summer on Pakistan’s Kids Zone, the first HD children’s channel in the country.

Maria Ufland, co-founder of Media I.M., said: “The entire Sunny Bunnies project continues to gain momentum, with content rolling out in almost every territory around the globe and merchandising in our key markets. The last couple of months have been extremely difficult for kids and their families globally and we see rising demand for feel-good content which makes kids laugh out loud and puts a smile on their faces. We have been working hard to make the show fun and relevant for kids focusing on developing specials such as washing hands and exercising with Sunny Bunnies as well as creating more of Get Busy sub-brand to keep the kids occupied. Through Tencent, the Bunnies will have access to a staggering number of potential new fans, while the Kids Zone Pakistan deal will see our little friends bounce into new and exciting Asian territories.”

Batool Tatheer, director content acquisition of Kids Zone Pakistan, said: “We are excited to acquire Sunny Bunnies and have already received great response from our audience when we announced the upcoming show on Kids Zone Pakistan. We are looking forward to a fun ride together with the Bunnies.”