Jonathan Abraham, VP of sales and business development at Guru Studio, on the demand for shows like True and the Rainbow Kingdom, which has a timely message of promoting mindfulness and positivity.
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As part of our new TV Kids In-Demand reports, we're highlighting hot properties in preschool: Guru Studio's True and the Rainbow Kingdom, ZDF Enterprises' Ziggy and the Zootram, Acamar Films' Bing and the Australian Children's Television Foundation's Little J & Big Cuz.
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Toronto-based Guru Studio has signed a number of new international broadcast deals for the preschool series True and the Rainbow Kingdom and the two-time Emmy-nominated Justin Time.
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TRUE: Terrific Tales, a collection of eight classic fairytales in the world of Guru Studio’s True and the Rainbow Kingdom, is set to land on Netflix next month.
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The president and executive creative director talks about the strength of the True and the Rainbow Kingdom brand, what factors go into deciding an IP’s rollout strategy and more.
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