Tag: Hot Wheels

Mattel has entered a partnership with TOKYOPOP to develop original manga-style graphic novels based on the Barbie and Hot Wheels brands.

Mattel has promoted Roberto Stanichi to the role of executive VP of Hot Wheels and head of vehicles and building sets.

Mattel’s FAST channel Hot Wheels Action has begun streaming on Samsung TV Plus.

Pocket.watch has been granted exclusive advertising inventory sales rights to a slew of Mattel's YouTube brand channels.

The Mattel Adventure Park, an entertainment destination featuring attractions inspired by the toy company’s portfolio of brands, is set to open in Arizona in 2024.

Mattel and Hasbro have entered into multiyear licensing agreements to create co-branded toys and games, including Monopoly: Barbie Edition, Transformers UNO and more.

Mattel and Gap have partnered for new apparel inspired by Mattel’s portfolio of brands, beginning with a Barbie collection releasing on May 23.

Mattel has launched its own NFT marketplace on its direct-to-consumer platform Mattel Creations, with series four of the Hot Wheels NFT Garage set to be its first offering.

Mattel has joined forces with the arcade and racing game developer Vector Unit for a new Hot Wheels takeover event for Beach Buggy Racing 2.

Mattel has plans to create the first multibranded family entertainment centers featuring its Barbie, Hot Wheels and Mega Construx brands.