Hot Wheels Archives

4 weeks ago Top Stories

Mattel Ups Roberto Stanichi to EVP of Hot Wheels

October 4, 2024

Mattel has promoted Roberto Stanichi to the role of executive VP of Hot Wheels and head of vehicles and building sets.

September 27, 2024 Top Stories

Hot Wheels FAST Channel Launches on Samsung TV Plus

September 27, 2024

Mattel’s FAST channel Hot Wheels Action has begun streaming on Samsung TV Plus.

September 7, 2023 Top Stories

Pocket.watch & Mattel Forge Ad Sales Partnership

September 7, 2023

Pocket.watch has been granted exclusive advertising inventory sales rights to a slew of Mattel's YouTube brand channels.

August 8, 2023 Top Stories

Mattel Adventure Park Opening in 2024

August 8, 2023

The Mattel Adventure Park, an entertainment destination featuring attractions inspired by the toy company’s portfolio of brands, is set to open in Arizona in 2024.

April 25, 2023 Top Stories

New Hasbro Toys & Games for Mattel Brands

April 25, 2023

Mattel and Hasbro have entered into multiyear licensing agreements to create co-branded toys and games, including Monopoly: Barbie Edition, Transformers UNO and more.

April 21, 2023 Top Stories

Mattel & Gap Partner for Apparel Collections

April 21, 2023

Mattel and Gap have partnered for new apparel inspired by Mattel’s portfolio of brands, beginning with a Barbie collection releasing on May 23.

November 22, 2022 Top Stories

Mattel Launches NFT Marketplace

November 22, 2022

Mattel has launched its own NFT marketplace on its direct-to-consumer platform Mattel Creations, with series four of the Hot Wheels NFT Garage set to be its first offering.

January 25, 2022 Top Stories

Mattel & Vector Unit Align for Hot Wheels Mobile Event

January 25, 2022

Mattel has joined forces with the arcade and racing game developer Vector Unit for a new Hot Wheels takeover event for Beach Buggy Racing 2.

May 3, 2019 Top Stories

Mattel-Branded Family Entertainment Centers in the Works

May 3, 2019

Mattel has plans to create the first multibranded family entertainment centers featuring its Barbie, Hot Wheels and Mega Construx brands.

January 31, 2019 Top Stories

Hot Wheels Live-Action Movie in the Works

January 31, 2019

Mattel and Warner Bros. Pictures Group are teaming up to create the first-ever Hot Wheels live-action feature film.

Tag: Hot Wheels

Mattel Ups Roberto Stanichi to EVP of Hot Wheels

Hot Wheels FAST Channel Launches on Samsung TV Plus

Pocket.watch & Mattel Forge Ad Sales Partnership

Mattel Adventure Park Opening in 2024

New Hasbro Toys & Games for Mattel Brands

Mattel & Gap Partner for Apparel Collections

Mattel Launches NFT Marketplace

Mattel & Vector Unit Align for Hot Wheels Mobile Event

Mattel-Branded Family Entertainment Centers in the Works

Hot Wheels Live-Action Movie in the Works

MIPJunior & MIPCOM: The Week in Kids

Moomins Feature in Social Adventure Game

Gigglebug Taps WildBrain Alum Lorna Withrington

Care Bears: To the Rescue Video Game Rolling Out

Miraculous Corp. & Fever Team for Interactive Experience

Hero Inside Lands New Licensing Partner