Tag: Ampere Analysis

Olivia Deane, research manager at Ampere Analysis, guided MIPJunior delegates through some sobering but insightful data on the kids’ commissioning landscape at MIPJunior’s pre-opening conference sessions in Cannes yesterday.

Data released by Ampere Analysis on the kids’ commissioning landscape before MIPJunior’s official kick-off made clear that the segment will need an abundance of creativity to make it through choppy forecasts, and the variety of keynotes and news that came out of the market showed the ways in which the business is rising to meet the challenges.

MIPJunior’s pre-opening schedule yesterday featured an insightful discussion between WildBrain’s Deirdre Brennan, Keith Chapman, PBS KIDS’ Sara DeWitt and Blue Spirit’s Olivier Lelardoux, along with the presentation of stark data from Ampere Analysis about the plunge in kids’ commissions over the last year and the crucial role of known IP.