Super BOOMi Goes Global

The Chinese animated series and IP Super BOOMi from Up Studios will be globally distributed by Corus Entertainment’s Nelvana outside of Greater China.

Nelvana will also represent the licensing and merchandising rights for Super BOOMi outside of Greater China. In addition, Nelvana entered into a first-look agreement with Up Studios that will see the companies co-develop and finance new properties for both Chinese and international audiences through a multiyear plan.

Super BOOMi was created by Trevor Lai, the CEO and founder of Up Studios. Nelvana and Up Studios will work with Tencent and its network of partners to launch the show’s content and licensing program internationally. Nelvana aims to build on Super BOOMi’s momentum and plans to version the series for a range of international markets, including those with strong consumer-product programs.

The 3D-animated series follows the adventures of BOOMi bear and his best friends as they play and learn in a VR game universe. Super BOOMi focuses on themes of friendship, positivity and the power of imagination.

“With Trevor’s richly imagined stories and characters that are truly universal, we feel Super BOOMi has incredible potential to travel globally and are so pleased that Nelvana will be instrumental in making it happen,” said Pam Westman, the head of Nelvana Enterprises. “Super BOOMi is only the beginning of our collaboration with Trevor. His creativity and business savvy will be instrumental in our development of new content for the international market.”

“I am thrilled to be working with Nelvana to bring Super BOOMi to audiences around the world,” said Lai of Up Studios. “The series was always created with the international market in mind, and in addition to our partners within Greater China, we look forward to working with Nelvana’s extensive distribution, production and licensing teams to launch Super BOOMi globally. Watching Nelvana’s shows was a wonderful part of my childhood, and I am overjoyed to now have the opportunity to create characters and stories with them to entertain a new generation of families.”

“We are very proud of Super BOOMi’s success on our Tencent Video platform, as well as its performance atop television ratings in China,” said Selina She, the chief editor of Tencent’s kids channel. “Trevor and Up Studios have been excellent creative and production collaborators, while also bringing world-class partners like Holiday Inn, Li & Fung, and now Nelvana together to build Super BOOMi into a global property. Nelvana has a rich portfolio of programs and properties they have grown over many years, and we look forward to seeing Super BOOMi flourish internationally.”