Spotlight: Project First America

Project First America’s Leo the Truck is an educational animated series that follows the daily adventures of a group of inquisitive trucks. 

“The series features a curriculum that focuses on helping preschoolers develop logical thinking, dimensional orientation, attention, problem-solving and social skills,” says Tatiana Zakharchenko, CEO at Project First America. 

She adds, “The tremendous popularity and unparalleled fandom of the Leo the Truck brand is due in no small part to its discoverability on YouTube.”

Sing with Leo is a nursery rhyme series that supports cognitive development and helps children build memory capabilities, while Clever Cars was developed to introduce children under 5 to new vocabulary.