Spotlight: Genius Brands International

Late last year saw the premiere of Rainbow Rangers on Nick Jr. in the U.S., and Genius Brands International is looking to further the show’s reach.

“The international marketplace tends to favor programming that provides messaging to all kids,” says Deb Pierson, the senior VP of global content distribution at Genius Brands International and the president of Genius Brands Network. “Rainbow Rangers is a preschool series that incorporates positive messaging and empowerment with widely diverse characters responding to Earth’s environmental needs, which, in turn, offers relatability to practically every young viewer!”

Also on offer is the preschool show Llama Llama, which is currently in production on its second installment for Netflix. “The storylines are all about first childhood experiences and adventures, which many kids—and parents—will relate to,” adds Pierson.

She notes, “We are in development on some new series concepts, which we hope to unveil in the coming year.”