SMF Studio Inks Distribution Deal for Claymotions in China

SMF Studio (Soyuzmultfilm) has partnered with Joy Media for the distribution of Claymotions in China.

Produced with a claymation technique, Claymotions aims to educate its young preschool audience through games. It is designed to widen children’s understanding of the world and introduce them to a variety of subjects in a playful and exciting way. The preschool edutainment series was created with the support of the Russian broadcaster Channel 1 and has aired on the kids’ channel Karusel.

Lilian Li, Joy Media’s CEO, said: “I am very proud to be presenting SMF’s new animated TV series Claymotions to the Chinese market as its exclusive agent. We’ll work to ensure that the content will be widely distributed to over 40 digital platforms in China. We look forward to having great success with SMF’s content in China.”

Yuliana Slashcheva, chairman of the board of the SMF Studio, said: “SMF is one of the few film studios in the world where practically all animation techniques have been preserved and successfully developed. Many of them, despite their complexity, produce unique visual effects that are difficult to achieve with any other techniques. Plasticine animation has a special charm and a uniquely engaging effect, making it an excellent format for presenting educational programming. And that is precisely why our animated series Claymotions, which helps our youngest audience learn about the riches of our environment, was made using this style. We are very pleased that now, thanks to our cooperation with Joy Media, the Chinese audience will be introduced to this special project and the talent and creativity at SMF.”