Simplestream’s Hybrid TV to Power Sony Kids Catch-Up Service

LONDON: Simplestream, which provides OTT video services for the media and entertainment industry, has been tapped to power Sony Pictures Television’s new catch-up service for children on YouView.

Simplestream’s Hybrid TV solution, a new module of its cloud-based Media Manager platform that offers OTT-delivered linear channels, catch-up TV and other VOD content, will power the Sony Kids catch-up service on YouView. The catch-up service launched January 10 and features shows from Sony’s kids’ channels Tiny Pop, POP and KIX.

The Sony Kids service is free across all YouView-connected set-top boxes, including BT TV and TalkTalk TV homes. According to Simplestream, this is the inaugural deployment of Hybrid TV.

“Kids are spending more time every week watching their favorite programming, so it is paramount that catch-up services such as this are in place to cater to their hunger for favorite programming anytime, anywhere and on any device,” said Dan Finch, the commercial director of Simplestream. “This service is a natural extension of the products and solutions we currently offer. It’s been a pleasure working with Sony Pictures Television and YouView to deliver this entertainment destination.”