Showcase: Outfit7

October 3, 2024 Kristin Brzoznowski
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With the global success of the Talking Tom & Friends franchise, Outfit7 saw ample opportunity to build out the brand. The company has now created Talking Tom Heroes Suddenly Super, a flagship series that introduces a fresh, superhero-themed narrative, adding a new dimension to the Talking Tom universe.

“Talking Tom Heroes Suddenly Super originated from fan enthusiasm and the desire to explore new creative directions for the beloved characters,” says Maja Žurbi, senior lead video content producer.

The aim, according to Žurbi, was to expand on the character’s popularity from the games by introducing a narrative focused on heroism, self-discovery and the challenges of newfound powers. “This allowed the series to resonate with new audiences, providing a unique and relatable storyline that stays true to the essence of the original characters while exploring new storytelling possibilities.”

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For the production, Outfit7 aligned with Epic Story Media, known for its expertise in content creation and storytelling, and ReDefine Studio, part of the DNEG group, recognized for its high-quality visual production. “This collaboration ensured the series would meet the high standards expected by a global audience,” says Žurbi. Additionally, Outfit7 partnered with various entities for distribution, licensing and merchandise, including Spider International, Spider Global, Hangzhou Zhangmeng Software, Re-Play, Prism Licensing, Vertical Licensing, Two Daughters Entertainment and CAKE.

The look and feel of Talking Tom Heroes Suddenly Super have been crafted to reflect its action-driven comedy tone. “The series features vibrant colors, dynamic movements and expressive visuals that bring out the unique personalities of the characters,” says Žurbi. “Using Unreal Engine, the animation team created a visually captivating world, filled with diverse settings—from seaside landscapes to bustling city streets and underground headquarters. This rich visual environment enhances the storytelling, making the heroes’ adventures more immersive and engaging for viewers.”

The production of Talking Tom Heroes Suddenly Super was driven by Outfit7’s vision and creativity, with strong collaboration from Epic Story Media and ReDefine Studio, says Žurbi. “Despite involving a large, globally dispersed team of over 300 people working across different time zones, the production process was remarkably smooth. All three teams aligned seamlessly at each phase of production, ensuring the highest quality was maintained throughout. Over several years, we meticulously crafted a series that is both relatable and entertaining, focusing on humor, action and character development.”

The narrative centers on the friends as they discover and learn to harness their superpowers, bringing authenticity and humor to their journey. Set in the newly created Peak City, the series “offers a fresh and dynamic backdrop that enhances the storytelling and brings the adventures of the characters to life,” Žurbi says.

Suddenly Super complements the wider Outfit7 offering by expanding the Talking Tom & Friends universe into the superhero genre, providing a fresh narrative. The series also supports the brand’s strategy of integrating digital and real-world experiences, enriching the overall brand by attracting new audiences and offering additional ways to engage with their favorite characters, both on-screen and through associated merchandise.