Shimmer and Shine Footwear Set for Europe, Mideast

Nickelodeon and Viacom Consumer Products (NVCP) and Leomil have inked a deal to launch an international children’s footwear collection based on the animated preschool show Shimmer and Shine.

Shimmer and Shine centers on twin genies-in-training, who grant wishes for their friend that result in surprising mishaps. Leomil is developing a range of footwear that is slated for release in early 2018. The multi-year licensing agreement spans Europe, the Middle East and Russia.

This new deal is an extension of the long-term partnership between Viacom International Media Networks and Leomil, which is currently working on PAW Patrol-themed merchandise for France, Germany, Benelux, the U.K. and MENA.