Sesame Workshop Unveils New Collabs

In celebration of Sesame Street‘s 50th anniversary, Sesame Workshop has revealed a host of new collaborations, which celebrate “mompreuners” just in time for Mother’s Day.

The fashion designer Lauren Moshi will unveil her third Sesame Street collection this summer, and it will include headwear, bags and art canvases for women and children. Additionally, Ezpz and founder Lindsey Laurain will debut new all-in-one placemat and cup concepts for Elmo and Cookie Monster in May.

Melanie Disbrow, a “mompreuner” who launched Milk Snob, will release a Cookie Monster-inspired print and a Sesame Street print that features Big Bird, Elmo and others for her knit covers for infant car seats, nursing, shopping carts, high chairs and infant swings. Baked by Melissa, founded by Melissa Ben-Ishay, will launch five new bite-size cupcake flavors inspired by Sesame Street characters in June. Baked by Melissa stores will also be outfitted with Sesame Street branding this fall.

Lastly, Paul & Joe, founded by Sophie Mechaly, will debut a Sesame Street women’s fashion line inspired by New York streetwear under their Paul & Joe Sister label this fall.

“As we continue to release our slate of collaborations in celebration of our golden anniversary, we’re proud to join forces with talented leaders in a wide range of categories from fashion to beauty to food to parent-essentials,” said Gabriela Arenas, VP of licensing in North America for Sesame Workshop. “This month, we’re celebrating these mompreuners who are innovating within their respective industries, and we’re so excited to be debuting their inspired products to Sesame Street fans.”