Sesame Workshop & The Dodo Team for Digital Series

The Dodo has launched the new preschool-targeted, scripted digital series Families for Furry Friends in partnership with Sesame Workshop.

In the series, Sesame Street muppets Elmo, Tango and Cookie Monster help a real-life worker at a New York City-based animal shelter find forever homes for the shelter’s occupants. Inspired by Sesame Workshop’s recently released animated special Furry Friends Forever: Elmo Gets a Puppy, the series marks Sesame Workshop’s first pet-focused content partnership.

The first episode is already available, with episodes two and three dropping on September 30 and October 14, respectively. All three will be available on The Dodo’s new family entertainment destination, Family Room, and featured on the YouTube channels of The Dodo, Dodo Kids and Sesame Street.

“Pets are cherished members of the modern family unit,” said Dave Glauber, creative lead for Dodo Kids. “The emotional bond that exists between kids and their pets is one that’s undeniable and unbreakable. Our first-of-its-kind partnership with Sesame Workshop is so intuitive in that both brands have a shared vision to create content for the whole family that celebrates empathy for animals and teaches kids about the value of loving and caring for our furry family members. The Dodo’s unparalleled reach and brand-safe premium content ensure the series will appeal to families everywhere; we’re grateful for Target’s sponsorship of Families for Furry Friends.”

“We introduced Tango, Elmo’s new puppy, into the Sesame Street fold to celebrate the special connection between children and their pets and model how kids can help care for their furry friends,” said Samantha Kennedy, VP of brand marketing at Sesame Workshop. “Creating content that invites new audiences to meet Tango and spotlights the impact of pet adoption—particularly among young children—made partnering with The Dodo a natural choice for our family-friendly brand.”