Sesame Workshop Promotes Samantha Maltin

Sesame Workshop has promoted Samantha Maltin to executive VP and chief marketing officer.

The promotion sees Maltin expanding her responsibilities to include strategic communications, events and archives, while she retains her CMO portfolio.

Maltin joined Sesame Workshop in 2019 as CMO and has been responsible for elevating Sesame Workshop’s content and key initiatives and deepening brand engagement with consumers, partners, donors and fans. Prior to Sesame Workshop, Maltin was a partner at Known (formerly Schireson Associates), where she led brand marketing and new business development for media and consumer product clients. Before that, she spent four years with A+E Networks as senior VP and head of marketing for the HISTORY channel and H2, and 15 years at Viacom/Nickelodeon in senior domestic and international roles.

“Since joining Sesame Workshop, Samantha has elevated our brand and growing portfolio globally, ensuring the cultural relevance and resonance of our beloved Sesame Street, while helping young learners relate to all of our shows and characters,” said Sherrie Westin, Sesame Workshop’s president, to whom Maltin reports. “Her data-driven approach to our mission illuminates our community and humanitarian work, helping us serve more of the children and families who need us most.”

“My passion is in creating compelling stories and narratives that invite, engage and move audiences,” said Maltin. “I am honored to be able to do just that as a steward of this incredible global brand that continues to have such a deep impact on children and families around the world.”