Sesame Street’s New Licensing Agent for South Korea & Southeast Asia

Sesame Workshop has named CAA-GBG Global Brand Management Group as its new licensing agent for Sesame Street in South Korea and Southeast Asia.

Per the agreement, CAA-GBG will work to extend the Sesame Street brand licensing program into new categories, including educational and children’s licensed product opportunities.

Sesame Street content currently enjoys wide distribution in South Korea, including linear distribution on free-to-air broadcaster EBS and on pay TV through CJ ENM, as well as nonlinear distribution on LG TV+ and Coupang Play. In Southeast Asia, Sesame Street content is available across the region on HBO Asia and in Singapore through a long-term partnership with public broadcaster Mediacorp. Sesame Street content is also distributed via TVRI and Horee in Indonesia and VTV7 in Vietnam.

Whit Higgins, senior VP of international media and education and distribution at Sesame Workshop, said: “Sesame Workshop’s mission is to help kids grow smarter, stronger and kinder. We are thrilled to team up with CAA-GBG to create unique and powerful ways for fans to engage with the brand in South Korea and Southeast Asia and to further our mission.”

Elaine Chiu, executive VP in Asia at CAA-GBG, said: “Sesame Street continues to be one of the most beloved character brands in the world. We are very pleased to be working with this iconic property and are looking forward to leveraging our expertise and resources to grow the business in exciting new ways in South Korea and Southeast Asia.”