Sesame Street Dark Ride to Open in Europe

Sesame Workshop is collaborating with PortAventura World and Sally Corporation on Europe’s first-ever Sesame Street-themed dark ride, which is slated to launch next year.

The nearly six-minute ride will be located in PortAventura World’s SesamoAventura dedicated area. The mixed-media attraction will be housed in a newly constructed 14,000-square-foot building and will feature a 10-minute pre-show. Detective Grover will guide the interactive adventure, encouraging guests to collect clues and help solve a mystery.

Ed Wells, the senior VP and head of international media and education at Sesame Workshop, commented: “Theme parks are one of the most powerful ways for children and families to engage and connect with their favorite characters. Our partner PortAventura World, one of the top regional theme park resorts in Europe, has done an amazing job, along with Sally Corporation, in capturing the true essence of the Sesame Street brand and creating an immersive experience that brings our characters to life for park guests.”

Fernando Aldecoa, the general director of PortAventura World, added: “This partnership with the internationally recognized global leader in children’s education and entertainment, Sesame Workshop, along with the collaboration with Sally Corporation as a dark ride specialist, will contribute to create an attraction that will be a unique experience within the range of the family entertainment offer.”