Sesame Street Content Debuts on iQIYI

Sesame Workshop has launched its first branded Sesame Street section on iQIYI.

For the first time in China, audiences can watch Sesame Street programs in English and Mandarin. The Sesame Street section features exclusive seasons of programs such as Sesame Street, The Furchester Hotel, Smart Cookies, Super Grover 2.0, Abby’s Flying Fairy School and Super Healthy Monsters.

The Sesame Street section rolled out on iQIYI this month.

“You have to reach children to be able teach them, and iQIYI’s digital platform has the strength and range to bring the learning and laughter of iconic Sesame Street content, in English and Mandarin, to tens of millions of families and children across China,” said Ed Wells, the senior VP and head of international media and education at Sesame Workshop. “With almost 50 years of nonstop production, we have a wealth of engaging educational programming to cater to a platform provider’s needs—creating a unique and memorable Sesame Street experience for any audience.”