Reesee Entertainment Strengthens Development Division

Reesee Entertainment has appointed Cici Zheng as a joint partner and VP of content, global media and licensing.

Zheng previously served as director of content development, global media and licensing in Alpha Group in China, where she worked for nearly eight years, with project experience across properties including Super Wings, Rev and Roll and Katuri. Zheng will now lead the global exploitation of content partnership, worldwide TV and digital media distribution as well as the licensing business for Reesee.

She will report to Ray Wang, founder and CEO of Reesee Entertainment. Wang is also the former president of Alpha International and chief content officer of Alpha Group.

Zheng said: “I’m delighted to join Reesee Entertainment and look forward to exploring exciting new opportunities with partners in China and for the international market.”

Wang added: “We are very pleased to welcome Cici Zheng to Reesee Entertainment. She has a great track record with children’s and family projects and is ideally placed to help us cement our reputation for developing and representing high-quality properties across the domestic and global markets.”