Rainbow Rangers DVDs Roll Out at Mass Retailers & Online

Genius Brands International and its home entertainment partner, Distribution Solutions, have launched the first two DVDs for the Nick Jr. series Rainbow Rangers.

Titled Welcome to Kaleidoscopia and I Heart Unicorns, the DVDs are now at Walmart and Target stores in the U.S., as well as online at Amazon. The first DVD features eight episodes from season one of Rainbow Rangers and original music videos, while the second DVD features six Rainbow Rangers episodes and two bonus specials.

The DVD launch follows the initial retail rollout of Rainbow Rangers branded merchandise, including a full-scale Halloween program. Additional products available for Rainbow Rangers include apparel from Bentex on Amazon; storybooks from Macmillan Publishing at Target.com, Walmart.com and Barnes & Noble; bicycles from Dynacraft at Walmart.com and Kohl’s.com; and stationery items from Inkology on Amazon. In the midst of the COVID-19 pandemic, Genius Brands has also released a series of PSAs available to broadcasters and platforms worldwide that feature children’s brands from the company’s catalog, including Rainbow Rangers.

Andy Heyward, chairman & CEO of Genius Brands, said: “For years, I have been championing the timeless value of animation as an asset class. As we find ourselves in a time of turmoil dominating the news—Coronavirus, Brexit, oil prices, interest rates—and their impact on the global economy, the release of our DVD content across the gold standard of retail—Walmart, Target and Amazon—further underscores that animated cartoons flourish in virtually any climate. Despite the effects of the global economy, kids will continue to watch cartoons, and the growing success of Rainbow Rangers and its distribution on DVD emphasizes that point. As more and more live content is consumed online, the category of children’s animation entertainment, meanwhile, stands apart and delivers a very robust business of physical DVD product for the major retailers.”

Jon Ollwerther, executive VP of global brand and business development at Genius Brands, added: “The launch of our original preschool brand, Rainbow Rangers, at retail is just beginning, and we are building a lot of momentum with key retail partners set across multiple categories, including the debut of our Rainbow Rangers toy program. We are thrilled with the retail placement that our partner Distribution Solutions secured for the first DVD releases of this special series, and we look forward to working with them as we expand globally.”

Ben Means, president of Distribution Solutions, commented: “We are excited to collaborate with our partners at Genius Brands on the global rollout of Rainbow Rangers, and to offer young viewers and their families more ways to interact with their favorite characters and express their fandom. These DVD releases from season one are the kick-off to a regular cadence of DVD releases planned throughout the year.”