Pocket.watch Signs Eight New Content Creators

Pocket.watch has expanded its portfolio with the signing of eight new talents from YouTube, representing topics ranging from yoga and mindfulness to food.

Among the new additions is JunyTony, which has garnered 2.5 million YouTube subscribers. On the channel, the animated duo of Juny and Tony go on magical and musical adventures with their animal friends and teach positive lessons to kids.

Crafty Hacks, a DIY channel with 1.9 million subscribers, has also been signed. The channel delivers entertaining and useful hacks that help people solve everyday problems from food to beauty to crafts.

Hungry FAM, a channel focused mainly on YouTube Shorts, features a Korean-Thai-Chinese-American family of four that create challenge-style shorts centered around food, family and fun. The channel has gained 3.7 million subscribers.

The My PB and J channel, with 400,000 subscribers, provides imaginative stories for the entire family to enjoy.

The sibling duo Kamdenboy and Kyraboo star on the Kamdenboy & Kyraboo channel, as they use imagination to conquer the world through learning, play and family fun. The channel has racked up 360,000 subscribers.

On the Lively Lewis Show channel, which has 657,000 subscribers, siblings Levi and Ivy go on storytelling adventures where they learn and model positive life lessons alongside their parents, Eric and Alexa.

Bari Koral, a kids yoga expert and recording artist, heads the Yogapalooza channel. With her songs, she makes it easy to teach yoga and mindfulness to children. Her channel has 530,000 subscribers.

Rounding out the new additions is Woohoo Storytime, a curriculum-based animation channel with 280,000 subscribers that creates stories that allow children to laugh and learn.

The signing of these new talents opens the doors for additional advertising offerings to brands looking to engage kids and family audiences. Creators also have the potential to create original IP inspired by their channels with pocket.watch.

“At pocket.watch, we want kids around the world to see themselves in our content and are focused on partnering with creators who add exciting, diverse perspectives to our portfolio,” said Chase Landau, senior VP of creator management. “We’re thrilled to welcome this new group of dynamic creators to the pocket.watch family and look forward to building on their phenomenal success.”