pocket.watch Hires Managing Director for Asia Pacific

pocket.watch, a studio that creates global franchises from YouTube stars and characters popular with Generation Alpha, has appointed former WarnerMedia executive Anshuman Misra to serve as the company’s managing director for the Asia-Pacific region.

In his new role, Misra will lead pocket.watch’s second international office based in Singapore, supporting the company’s expanded global presence and oversee the region’s distribution and content sales, consumer products licensing and merchandising, and advertising sales.

Misra previously opened WarnerMedia’ s first Indian office and captained the development of WarnerMedia’s content business in Asia. For almost two decades, Misra spearheaded the introduction of several networks and businesses to the region and forged joint ventures and partnerships in key territories. Brands under his purview included Cartoon Network, HBO (South Asia), CNN International, Pogo, Boomerang, TCM, Tru TV, The WB and HLN, among others. Most recently, Misra served as chief business officer for digital startup Showt.

Chris M. Williams, CEO of pocket.watch, said: “The demand for kids’ programming and consumer products featuring our massively popular digital creator partners continues to skyrocket. Their YouTube channels consistently top the global most-watched lists, and a huge part of the growth is coming from Asian markets, including India and China. We’re thrilled to bring Anshuman to pocket.watch, and his decades of experience in Asia will be invaluable as we expand our content, consumer products and advertising offerings to these new markets.”

Anshuman Misra, managing director for the Asia Pacific at pocket.watch, added: “I’m thrilled to open new doors for pocket.watch within the Asia Pacific market, its roster of globally beloved creators, and franchises to more kids and families. pocket.watch has identified some of the most successful creator-led partnerships that surpass language, culture, and prove that global enterprises are possible for digital-native talent. This is only the beginning for what we can achieve together in Asia.”