PlayKids TV FAST Channel Launches in U.K. & Ireland


Sandbox Group has launched the new PlayKids TV FAST channel on Netgem TV in the U.K. and Ireland.

PlayKids TV is distributed in the U.K. and Ireland through Netgem’s ISP partners such as TalkTalk TV, Community Fibre TV and BetterTV. The FAST channel offers families educational entertainment with curated videos organized around key moments of the day, including morning routines, afternoon play and bedtime.

The scheduling of the channel allows kids to ease into the day with cozy stories and original songs such as “Let’s Get Ready,” which helps youngsters get ready in the morning. In the afternoon, children will find content on PlayKids TV based on themes such as arts and crafts, playing together nicely and songs about animals. In the evening, little ones can enjoy winding down stories and bedtime songs.

Talking Tom & Friends, Earth to Luna and The Hive are among the offerings.

Ben Pugh, head of partnerships at Sandbox Group, said: “With over ten years in the children’s media business, we know how to engage kids best throughout the day and that entertainment alone isn’t enough. So, our focus is on providing fun educational videos for families that children love and parents can feel good about. We’re excited to be able to offer quality, curated learning content for free for families via Netgem TV’s FAST service.”

Mathieu Ghariani, director of commercial operations at Netgem, said: “We are thrilled to include PlayKids TV among our 130 FAST channels, which are distributed as part of our service in the U.K. through TalkTalk TV and numerous other operators. Netgem’s recent announcement regarding the expansion of our FAST service into new territories, dubbed FAST Lane, underscores our commitment to providing Telecom Operators with an exceptional experience while maximizing revenue for both operators and content owners. The addition of exclusive and reputable children’s content such as Playkids TV to our service exemplifies our dedication to a robust content strategy aimed at delivering a ‘Telco grade’ experience to our valued clients.”