Planeta Junior Pacts with Lisle Licensing for Milo

Planeta Junior has tapped Lisle Licensing to promote and represent the preschool property Milo in the U.K. and Ireland.

Through this partnership, Milo joins such kids’ brands as Gormiti, 44 Cats, Masha & the Bear and Superzings in Lisle Licensing’s portfolio. For Milo, Planeta Junior and Lisle Licensing are focusing on the initial key categories of toys, publishing, apparel and dress-up.

A preschool series co-produced by Planeta Junior and Fourth Wall, Milo centers on the eponymous 5-year-old cat. Together with his best friends Lofty and Lark, Milo uses role-play to explore the world of vocations, introducing children to a variety of professions—from delivery workers and explorers to nurses and astronauts. Milo is slated to launch in the U.K. this spring via Channel 5’s Milkshake!