Peanuts Producer to Bring Betty Boop Back to TV

PARIS/LOS ANGELES/NEW YORK: Betty Boop takes center stage in a new animated series being developed by Normaal Animation (Peanuts), marking the first time the iconic character will star in her own show in three decades.

The 26×26-minute production, meant for tween and teen viewers, will follow the adventures of young Betty Boop, who dreams of becoming a star. The show, based on the iconic character created by Max Fleischer, is slated for release in 2018. It will be produced by Normaal Animation in partnership with Fleischer Studios and King Features, the property’s exclusive global licensing agent.

Normaal International will handle worldwide financing and all future global distribution of the upcoming Betty Boop series, which will be supported by an L&M program to introduce the brand to a new generation of fans.

“We are delighted to be partnering with an innovative production company such as Normaal Animation,” said Mark Fleischer, the president and CEO of Fleischer Studios. “My grandfather, Max Fleischer, created Betty Boop as a fun, feisty and fashionable female—and she has proven to be a character for all time. It is extremely gratifying to know that this new television series will introduce Max’s beloved icon to new generations of fans in an engaging, relatable way.”

Alexis Lavillat, the director and CEO of Normaal, added: “Few cartoon characters are loved the world over. Few cartoon characters know how to combine glamour with sass, and independence…and very few have so much heart!! Ever since her creation by that genius of animation, Max Fleischer, Betty Boop has remained unique. It’s an honor and an immense pleasure today for Normaal to share its talents with this incredible star. Betty Boop will always symbolize the young modern woman.”