PBS Kids Secures Licensing Deal for Learning Products

PBS Kids and the Carson-Dellosa Publishing Group have entered into a multiyear licensing partnership for a range of educational products.

The PBS Kids line will include a new series of books, workbooks, educational cards, learning kits and more. The items are set to launch in 2018. The new licensing partnership will kick off with the debut of a collection of PBS Kids Stick with It! and My Take-Along Tablet books. Aimed at children aged 4 and up, the PBS Kids Stick with It! workbooks will include stickers and provide interactive learning activities.

With a compact design, the PBS Kids My Take-Along Tablet line of books is intended to make it easy for youngsters to learn on the go. Both product lines will be available across the U.S. at major retailers starting in April 2018 and 100 percent of the net proceeds from the sale of the books and workbooks will support PBS Kids’ mission to help all children, especially those at risk.

“At PBS Kids, we believe anytime can be a learning time, and we are dedicated to helping all children build the skills they need to succeed,” said Dawn Ciccone, the VP of brand licensing at PBS. “Carson-Dellosa shares our commitment to sparking learning moments everywhere, and we are excited to work with them to introduce a new collection of educational books and other engaging products that will encourage exploration and build school readiness skills.”

“We are thrilled to be introducing a new series of books under the PBS Kids brand,” added Al Greco, the CEO of Carson-Dellosa. “PBS Kids is the number-one educational media brand for children and ranks first in school readiness. Families already trust PBS Kids and they know they can count on its high-quality and engaging learning resources. We can’t wait to bring this new series of products to market, and provide one more opportunity for children to learn and grow.”