PBS KIDS Refreshes Branding

For the first time in two decades, PBS KIDS has updated its logo and is debuting a refreshed look designed to build on the equity and strength of the brand and optimized for today’s digital-focused kids and families.

“We’re thrilled to unveil our new logo and branding updates, which are meant to bolster the PBS KIDS mission by continuing to reflect and reach our audience in a multiplatform environment,” said Sara DeWitt, senior VP and general manager of PBS KIDS. “Our new logo is fun, welcoming and bright and resonates with kids and parents as a new look for the PBS KIDS brand that they love and trust.”

The new logo, set to debut on July 19, builds on an expanded graphics package that began rolling out last year, which features a bright updated color palette and an array of people and environments. The idea is to bring a diversity of culture, race, ethnicity, geography, family structure, varying abilities, body type and more to the PBS KIDS visual world.