PAW Patrol Clothes & Shoes Launching in Europe


LONDON: Nickelodeon has extended its partnership with Leomil Group to bring apparel and footwear based on the hit preschool property PAW Patrol to parts of Europe.

A selection of clothing items featuring Ryder and his friends is becoming available at retailers across the Nordic region. PAW Patrol characters will also appear on a line of shoes for boys and girls that will be sold in Benelux, GSA, the Nordics and CEE. These products are being released this summer.

“The fun and teamwork of the PAW Patrol universe delights kids around the world,” said Mark Kingston, the senior VP for pan-European licensing at Viacom International Media Networks (VIMN). “The Leomil Group is a natural fit for this franchise and we’re delighted by the products that they’re bringing to kids and families in Europe.”

“Nickelodeon has been a great partner for us, and with this new agreement, we’re excited to see our PAW Patrol products in retailers across Europe in the coming months,” added Albert Milhado, the CEO of Leomil Group.