Octonauts Attraction at Shanghai Aquarium

A new Octonauts attraction at Merlin Entertainment’s Changfeng Ocean World in Shanghai, part of the SEA LIFE global aquarium chain, has opened its doors.

The new attraction offers a themed experience that will give families the opportunity to go on a real-life Octonauts adventure in a submerged Octopod capsule within Merlin Entertainment’s new ‘Ray Bay’ experience at Changfeng Ocean World. Visitors to the new attraction can join their favorite characters—including Captain Barnacles, Kwazii and Peso—and learn about the world’s oceans and help save baby rays.

This attraction comes ahead of a major new content launch for Octonauts as the new spin-off series Octonauts: Above & Beyond gears up to debut globally this fall with new licensing partners soon to be announced. The new Octonauts experience in Shanghai builds on the momentum of previous SEA LIFE partnerships with Merlin Entertainments in the U.K., Europe, Australia and the U.S., with additional new activations due to be announced.

“What better way to bring the brand to life than a fully immersive attraction at a world-class SEA LIFE center,” said Ron Allen, executive VP of commercial at Silvergate Media. “This promises to be an exciting year for the brand as we build-up to the launch of Octonauts: Above & Beyond and we’re excited that families in China now have the opportunity to step into the world of Octonauts in this unique underwater adventure.”

Matthew Williams, senior brand director for Midway at Merlin Entertainments, said “We are delighted to have opened the world’s biggest Octonauts experience at Changfeng Ocean World in the fantastic new Ray Bay area, immersing families in a heroic underwater adventure with their favorite characters from the series. Octonauts is an ideal IP for SEA LIFE with fun and discovery at its core, and we look forward to working with Silvergate to share more exciting and innovative themed Octonauts experiences with families at our aquariums around the globe.”