Numberblocks Gets U.K. Licensing Agent

Alphablocks has appointed Larkshead Media to manage U.K. licensing for the CBeebies series Numberblocks.

Initial target categories for the preschool property will include toys, jigsaws, games, cards, publishing and apparel. Partnerships and promotions with educational groups will also be key opportunities for the brand. Larkshead Media will launch the licensing campaign during this year’s Brand Licensing Europe in October.

The show uses humor, animation and more to teach kids under the age of 6 how to count, add and understand numbers. Each five-minute episode of Numberblocks tells a story about a group of friendly characters made of counting blocks and representing the numbers one to ten. Each character can be magically transformed into other characters by adding or removing blocks. The show debuted on CBeebies in January 2017.

Numberblocks was created by Joe Elliot and Blue Zoo Animation Studio. It is executive produced for the BBC by Catherine McAllister and Michael Towner.

Elliot said: “We are delighted to be working with Larkshead Media, a respected organization with an excellent reputation in realizing the potential of a wide variety of children’s properties. It certainly understands the potential of Numberblocks, a show that enjoys a strong following and has enormous long-term licensing potential across a wide range of categories.”

Clare Piggott, the director of licensing and merchandising at Larkshead Media, added: “In my many years working with children’s properties I’ve found very few that bring together learning and fun as delightfully as Numberblocks. Its potential, in entertainment, education and licensed output, is significant. I’m looking forward to developing Numberblocks into a long-term franchise that helps support children and parents learning together across many product categories.”