November Debut for New Hasbro Series Blazing Team

PAWTUCKET/SHANGHAI: The new Hasbro animated series Blazing Team is set to premiere next month on the Discovery Family channel in the U.S., with international distribution to follow in 2016.

The series is produced by Chinese toy entertainment company Guangdong Alpha Animation & Culture Co. in association with Hasbro Studios. The title showcases the mystical world of Yo Kwon Do, a practice that blends the skill of the yo-yo with the power of martial arts. It will kick off with a two-part premiere on November 13 in the U.S.

Next year, Hasbro will introduce a line of Blazing Team yo-yo products featuring different difficulty levels. The line will launch in the U.S. beginning in March 2016, followed by additional markets later in the year.

“We are thrilled to be working with Alpha to bring this powerful brand to new fans across the globe with new action-packed entertainment and an innovative product line that brings the fantasy of Yo Kwon Do to life,” said John Frascotti, the president of Hasbro Brands.

“Collaborating with Hasbro on the launch of Blazing Team will allow us to reimagine our most popular brand for new audiences around the world,” said Cai Xiao Dong, the president of Alpha. “We look forward to introducing fans to this exciting property beginning with the animated series on Discovery Family in the U.S. this fall.”