Norway’s Little Grey Fergie Takes Up Residency in the U.K.

Little Grey Fergie, the main tractor character of the eponymous IP that launched on NRK in 1998, has taken up residency in the U.K., appearing at Tatton Park in Cheshire.

Farmyard Stories signed a collaboration with Tatton Park to allow the character to be included in the park’s children’s learning program. Little Grey Fergie will be featured in farm-oriented work and entertainment shows and performances that also star his friends.

Since launching in 1998, Little Grey Fergie has been viewed over 600 million times on YouTube and, in Norway, has a dedicated theme park, Fergieland at Kongeparken; live shows; books; and merchandise. Norwegian commercial broadcaster TV2 is celebrating the brand’s 25th anniversary by airing Little Grey Fergie movies throughout the year.

Farmyard Stories owns the concept of Little Grey Fergie, and bRAND-WARD works with the company.