Nickelodeon Unveils JoJo Siwa-Themed Activewear

Nickelodeon has teamed up with Iconix Brand Group’s Danskin to launch two collections of activewear apparel based on the channel’s 14-year-old personality JoJo Siwa.

The collaboration includes JoJo Freestyle by Danskin, featuring traditional dancewear, gymnastics and athleisure clothing available now exclusively in-store and online at Target. The line includes rainbow prints, bows and inspiring graphic quotes such as “Dream, Dance, Love.” There is also JoJo by Danskin, hitting retail at Kohl’s in April 2018 and incorporating gold foil detailing and rhinestones in pastel colors.

Jose Castro, the senior VP of softlines for Nickelodeon, stated: “JoJo is a TV star, singer and social media influencer, but her first love is dancing and it’s something she’s still incredibly passionate about today. That’s what makes this collaboration with Danskin so authentic and such a natural fit. Nickelodeon’s partnership with Danskin allows us to venture into yet another new aisle with JoJo, while working with the most iconic name in dance apparel.”

“Danskin has been integrated into the world of dance and fitness apparel for decades, and we are excited to extend the brand’s connection to a younger generation through our first co-branded kids’ partnership with JoJo Siwa,” added Jamie Cygielman, the chief marketing officer at Iconix Brand Group. “JoJo’s fun, fearless and inspiring attitude and lifestyle rooted in dance seamlessly matches Danskin’s continuing commitment to connect with and encourage young girls to dream big.”