Nickelodeon Teams with Play-Doh

Nickelodeon and Paramount Consumer Products have partnered with Play-Doh to create slime products for kids and adults.

The lineup includes scented slime foodie blends, waterfall slime, super stretch slime, classic slime and a rainbow mixing kit. It is expected to hit retailers on January 1, 2023, in the U.S., Canada and Latin America.

“We’re excited to bring even more joy to kids and families through this partnership with Nickelodeon,” said Leena Vadaketh, general manager of Play-Doh & Creative Play. “Our research shows that both kids and adults continue to love slime play, and therefore we made it our goal to partner with a best-in-class brand, helping us to continue to bring the highest quality products to families around the world.”

“We are so thrilled to work with the iconic and trusted Play-Doh brand on this premier product celebrating Nickelodeon’s iconic slime,” said Dion Vlachos, executive VP of hardlines licensing and retail at Paramount Consumer Products. “The partnership between these two pop culture powerhouses resulted in an exemplary tactile experience that both kids and parents will love.”