Nickelodeon Sets Premiere for That Girl Lay Lay

The premiere has been set for Nickelodeon’s buddy comedy That Girl Lay Lay, the first project under an overall deal with the lead star.

The series stars Alaya “That Girl Lay Lay” High as Lay Lay, an avatar from a personal affirmation app that comes to life, and her best friend Sadie as they navigate life as teenagers. It is set to make its debut on Nickelodeon on September 23.

That Girl Lay Lay is Nickelodeon’s first project under an overall deal with High to develop multiform programming and music initiatives. Nickelodeon’s strategy includes supporting her music career and an exclusive line of consumer products, with merchandising agreements spanning categories such as softlines, toys, publishing and more.

The show is produced by Will Packer Media (Bigger), with Will Packer (Little, Ride Along) and Carolyn Newman serving as executive producers on behalf of the company, and Toy Monique Hawkins and Peggy Cheng overseeing. David A. Arnold (Side Hustle, Fuller House, Bigger), John Beck and Ron Hart (Side Hustle, Fuller House, Liv and Maddie) also executive produce.