Nickelodeon Greenlights Side Hustle

Nickelodeon has greenlit Side Hustle, a brand-new live-action buddy comedy starring social media stars and real-life best friends Annie LeBlanc and Jayden Bartels.

The series centers on best friends, Lex (LeBlanc) and Presley (Bartels), who have to create a business fast after inadvertently destroying their neighbor’s car. Created and executive produced by Dave Malkoff (Henry Danger, Sam & Cat, Victorious) and shot in front of a live studio audience, Side Hustle will begin production in Los Angeles this March and premiere later this year on Nickelodeon.

Lex, Presley and their quirky friend Munchy (Isaiah Crews) find themselves in a sticky situation after an accidental mishap destroys the police vehicle belonging to Munchy’s dad. Forced to come up with creative ways to earn money to pay for the damages, the best friends enlist the help of Presley’s tech-savvy younger brother, Fisher (Mitchell Berg), to create an app called Kid-DING to connect with people looking for help with small jobs. With Munchy’s bossy older brother Jaget (Jacques Chevelle) making sure they keep up with the payments, the three friends must do any jobs that come their way—no matter how crazy they are.

LeBlanc is an actress and singer who first came to social prominence in her family’s YouTube channel Bratayley. She has since amassed over 27 million followers across her own social media platforms and can be seen starring in Brat’s YouTube series Chicken Girls and A Girl Named Jo and the YouTube Red Originals series We Are Savvy. In 2019, LeBlanc joined the Nickelodeon family starring in Annie vs. Hayley, a digital competition show with her younger sister Hayley, and co-hosted Camp Nick alongside Bartels.

Bartels is a singer, actress and dancer. She debuted her first EP titled What Really Matters? last year and released her most recent single “Gameboy” earlier this month. On screen, Bartels has played a recurring role Disney Channel’s Coop & Cami Ask the World and lead in the films To The Beat! and its upcoming sequel, To The Beat! Back 2 School. She can also be seen in episodes of Nickelodeon’s Nicky, Ricky, Dicky & Dawn; Showtime’s Kidding and CBS’s Criminal Minds: Beyond Borders.

“Annie and Jayden are two massively talented stars who kids adore, and we think our audience is going to love seeing them in their own show on Nick,” said Shauna Phelan, senior VP of live-action scripted content. “Side Hustle is a new take on the classic buddy comedy, full of wild and hilarious adventures for our unique cast of characters.”