Nickelodeon & CBS Sports Prep Super Bowl Content

Nickelodeon and CBS Sports, in partnership with the NFL, are teaming up again to produce special multiplatform content for kids and families in the lead up to Super Bowl LV on CBS.

The Nickelodeon Super Duper Super Bowl Pregame Spectacular is an original half-hour pregame show hosted by Nick stars Gabrielle Nevaeh Green and Lex Lumpkin. The show will feature Super Bowl fun facts, “Nick-ified” season highlights and predictions of this year’s winning team with help from special guests. The special will premiere on February 5 at 8 p.m. and re-air multiple times over the weekend.

On Super Bowl Sunday, CBS’s pregame show, The Super Bowl Today, which airs from 2 p.m. to 6 p.m., will feature a specially produced segment of Nickelodeon’s game show Unfiltered, where Green and Lumpkin will try to guess the virtually disguised identity of one of the NFL’s biggest stars from Super Bowl LV. Additionally, a “Nick-ified” highlights package will air as part of CBS’s halftime coverage of Super Bowl LV.

The @Nickelodeon, @NFLonCBS, @CBSSports and NFL handles will feature “Nick-ified” highlights before and during Super Bowl LV. Kids can also interact with complementary content such as polls, trivia and games at NFLNickPlay.com.

Brian Robbins, president of ViacomCBS Kids & Family Entertainment, said: “Our broadcast of the NFL Wild Card game was undoubtedly one of the greatest moments in Nick’s history, and the enormous positive response shows how big of an appetite there is for a kids’ and family-oriented sports production like ours. Given all that enthusiasm, it feels really good to team up again with everyone at CBS Sports and the NFL with pregame coverage and digital highlights that bring fun and slime to the biggest football game of the year.”

Sean McManus, chairman of CBS Sports, said: “We are thrilled to continue our collaboration with Nickelodeon and build off the success and overwhelming positive response from the production of the NFL Wild Card Game on Nickelodeon. The ‘Nick-ified’ elements in our pregame and halftime programming, along with the second screen digital and social highlights, will be the perfect complement to CBS Sports’ first-class broadcast of Super Bowl LV, allowing us to reach an even wider audience on Super Bowl Sunday across a variety of platforms as we continue to showcase the power of the ViacomCBS family.”