Nickelodeon ’90s-Themed Apparel Launches at Macy’s

Nickelodeon and Love Tribe have teamed up for a new 1990s-themed collection of apparel for millennial women featuring characters from the classic series Hey Arnold!, Rugrats and more.

The retro line will also include Clarissa Explains It All, The Ren & Stimpy Show, All That and SpongeBob SquarePants. The garments feature such slogans as “Trust Me, I’m a Rugrat,” with Chucky Finster from Rugrats, and “Haters Gonna Hate,” with Arnold from Hey Arnold! The collection is already available for purchase online through the Macy’s website and will launch at brick-and-mortar stores tomorrow.

“The appetite for Nick ’90s continues to grow and Love Tribe has really delivered on this new collection that captures the nostalgia that young female fans have for our shows,” said Pam Kaufman, the chief marketing officer and president of global consumer products at Nickelodeon. “With back-to-school shopping kicking off this month, we cannot wait to see how our fans style these pieces at school and beyond.”

Bonnie Dogan, the VP of sales for specialty retailers at Hybrid Apparel, noted: “This unique line of fashion apparel evokes a nostalgic feel. Being able to wear cool products with some of the favorite Nickelodeon characters you grew up with is super cool. As many consumers who grew up watching Nick’s classic shows in the ’90s are having kids of their own, there’s no better way to awaken the kid inside and truly celebrate this great era! It’s also a super fun, bright collection which is right on trend for today’s youth heading back to school.”

Jarrod Dogan, the CEO of Hybrid Apparel, added: “The fashion industry hasn’t always been an industry that allows for taking risks. At Hybrid Apparel, we support our team and give them the freedom to be creative and initiate trends. Our mission is to empower our employees and their vision, so that can, in turn, empower our consumers.”