Nick Launches SpongeBob Coloring Initiative

Nickelodeon has unveiled the SpongeBob SquarePants: You Bring the Color initiative, giving fans the opportunity to help color brand-new episodes of the show for the first time ever.

Throughout July and August, fans can go online and digitally color SpongeBob in the series’ opening sequence. This fall, additional images will be available from the final scene of the upcoming black-and-white episode titled “Squid Noir.” Selected fan creations will be featured on Nickelodeon this fall during You Bring the Color, a special themed week of new SpongeBob SquarePants episodes.

The SpongeBob SquarePants: You Bring the Color digital destination has more than 50 scenes to color. An online gallery will also display select submissions, giving users the chance to see their creations throughout the campaign. Nickelodeon will extend the initiative to retail aisles in September, with specially marked packages of products from official You Bring the Color partners featuring codes that unlock additional exclusive scenes to color. Partner products include General Mills GoGurt, Frankford Gummy Krabby Patties Candy and International Vitamin Corporation’s SpongeBob Gummy Vitamins. Products will be available at many mass and grocery retail chains in the U.S.