Nick Rolls Out Global Consumer Products Program for JoJo Siwa

Nickelodeon has unveiled a global consumer products line for teen singer, dancer, performer and social media influencer JoJo Siwa across a range of categories in the U.S., U.K., Australia and Canada.

The line is inspired by Siwa’s passion for rainbows and emojis, as well as her positive messages. It covers accessories, apparel, arts and crafts, cosmetics, costumes, dance and athleisure wear, dolls, dress-up and role-play items, electronics, games, home goods, party, publishing, a subscription box and stationery.

Nickelodeon’s partnership with Danskin will introduce the first-ever kids’ co-branded dance, athleisure and accessories collection for the brand. The collaboration is set to launch in spring 2018 and will feature traditional dance wear (leotards, tights, dance skirts, tutus and legwarmers) alongside a colorful collection of athleisure wear (fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sports bras, biketards and crop tops) and accessories (dance bags, backpacks, totes, purses and headwear). Distribution of Siwa’s signature bows from H.E.R. Accessories continues to expand to multiple retail channels.

In addition, Just Play is introducing a JoJo Siwa fashion doll this year that features Siwa’s hit single “Boomerang.” The doll will be available exclusively at Walmart in July, followed by other retailers beginning October 1. A full range of JoJo toy products will also be available later this year for the entire market.

Select items in the JoJo Siwa consumer products line, including first-to-market retail exclusives and direct to retail programs at select retailers, are available in stores now in the U.S. The full line will continue to roll out in the coming months. Siwa is being introduced to international markets, with deals currently underway in the U.K., Australia and Canada across a range of categories, including accessories, apparel, toys, crafts, home décor and more.

Nickelodeon’s partners for the program include ABG Accessories, Accessory Innovations, Accutime Watch Corporation, FAB, Fantasia Accessories, Global Design Concepts, H.E.R. Accessories, Jacmel Jewelry, Pan Oceanic Starlight Accessories, Freeze, Bentex, GBG, Handcraft, High Point, Mad Engine, Spin Master’s Cool Maker line, Rubie’s and more.

“JoJo Siwa burst into the Nickelodeon family last fall and we, much like our audience, have fallen in love with her fun and vibrant personality as well as her stance against bullying,” said Pam Kaufman, the global chief marketing officer and president of Nickelodeon Consumer Products. “Partners and retailers far and wide have reacted so enthusiastically to JoJo and it’s been an awesome experience creating this expansive new line of consumer products that is as fresh and vibrant as she is.”

Siwa, who will be featured in the variety special Nickelodeon’s Sizzling Summer Camp Special, premiering June 4 at 7 p.m., added, “I am so excited to announce all of the amazing products that are coming out for my brand all over the world! From my bows, bedding, accessories, party supplies, to stationery and so much more. I mean I even have a singing doll! This is literally a dream come true!”