The Wiggles Products to Hit Retail at Barnes & Noble

New merchandise based on The Wiggles is slated to roll out at Barnes & Nobles in stores and online starting next month.

This marks the first new U.S. launch of The Wiggles products in a number of years. Emma, the first-ever female Wiggle, is the focus of two out of the three items being released. The products are the Bowtiful Ballet Studio, the Emma Ballerina Dress Up Doll and an assortment of six-inch plush.

“The Wiggles are thrilled to partner with Barnes & Noble in the United States,” said Paul Field, The Wiggles’ managing director. “The brand is enjoying a rejuvenation in the United States with increased presence on the Universal Kids television network and Hulu, as well as our biggest U.S. tour in several years planned for 2019. Having our products once again at retail only further signals the growing popularity of the brand in America.”

Dave Brooks, Fun 2 Play Toys’ VP of global sales, added: “Fun 2 Play Toys is excited to be The Wiggles’ master toy partner in North America. We were all fans of the show with the original cast, and our kids are now fans of the new Wiggles. The Barnes & Noble release showcases the readiness of U.S. retailers to once again embrace The Wiggles consumer products and is the first of many launches we are excited about in the United States.”