New U.S. Licensees for Daniel Tiger’s Neighborhood

Fred Rogers Productions and 9 Story Brands have revealed a number of new licensing agreements for PBS Kids’ preschool hit Daniel Tiger’s Neighborhood.

Deals were renewed with Church & Dwight for oral care, CPS for customized apparel, JAKKS Pacific as master toy licensee and Party City for party goods. New partners are ASO for first-aid, Cra-Z-Art for craft/activity, Handcraft for underwear and York Wallcoverings for wall decals. New products will begin rolling out in the U.S. this spring.

“We are very excited to continue our successful partnerships with Church & Dwight, CPS, JAKKS Pacific and Party City Holdings, and to welcome ASO, Cra-Z-Art, Handcraft and York Wallcoverings to the ‘Neighborhood,’” said Paul Siefken, the president and CEO of Fred Rogers Productions. “Each of these companies produces exceptional products that help deepen fans’ connection with Daniel Tiger’s Neighborhood, and we’re delighted to be working together to enhance the lives of kids and families nationwide.”

“Daniel Tiger’s Neighborhood continues to engage and delight preschoolers and their families, and we’re happy to be working with such quality partners to provide more opportunities for them to experience and interact with the property in meaningful ways,” added Kyra Halperin, the VP of consumer products at 9 Story Media Group.