New U.K. L&M Partners for eOne’s Peppa Pig


Entertainment One (eOne) has secured new licensees for Peppa Pig in the U.K. as the popular brand gears up to celebrate its 15th anniversary next year.

Fashion UK signed on as apparel partner, with kids’ daywear and swimwear, as well as adult nightwear, daywear and underwear, slated to hit retail in spring/summer 2019. Other new licensees include Alfred Franks & Barlett for sunglasses, Dreamtex for wallpaper, Original Candy for shaped lollies, Great British Teepee Company, Enesco for gifting and limited-edition figurines, Evode Group and Pez.

Peppa Pig‘s 15th anniversary celebrations will include a U.K. cinema release, Peppa Pig: Festival of Fun!, on April 5, 2019. There will also be live events, as well as a variety of retail and product initiatives.

“Everyone at Fashion UK and Global Licensing is extremely proud and excited to have been appointed as the new Peppa Pig daywear and swimwear licensee from January 1, 2019,” said Patrick Bailey, the COO at Fashion UK, Global Licensing. “Peppa Pig is a most highly trusted preschool brand, and to now be a licensee and able to work with the eOne team to help to ensure Peppa’s continued growth and success is truly fantastic.”

“It’s an incredible achievement that 15 years on from its initial broadcast, Peppa Pig remains as loved by children now as it has ever been,” noted Katie Rollings, the senior VP of licensing for the U.K. at eOne Family & Brands. “The property has continued to welcome new partners and we’re excited about the new lines that Fashion UK and our other licensees will be producing. We look forward to creating more unforgettable memories for her many fans with the exciting events we have planned next year.”

Peppa Pig never slows down,” added Rollings. “In fact, our partners are coming up with more imaginative and creative ways to bring the brand to life than ever before. As we usher in her 15th year, we will continue to support Peppa Pig and its associated product ranges with wide-ranging activations at retail, new content, live events, brand partnerships and the in-house expertise that has helped Peppa Pig become such a beloved household name around the globe.”