New U.K. Licensing Deals for Bluey, Hey Duggee

BBC Studios has secured U.K. licensing deals for Bluey and Hey Duggee for health and beauty products and wheeled toys.

H&A has signed on to produce health and beauty products, including bubble baths, foams, bath bombs, shower gels, soaps and shampoos, as well as bathtime accessories, for both Bluey and Hey Duggee.

MV Sports is set to produce a range of Bluey branded bikes, trikes, scooters, ride-ons and accessories. MV Sports is an existing partner of BBC Studios and already holds the license for Hey Duggee wheeled toys and recently unveiled additions to the product range.

In addition to the recently announced deal for Bluey licensed Weebles toys, BBC Studios agreed a license for Character Options to produce activity-based arts and crafts products, including color-your-own backpacks; tabletop easels; craft sets; paint-up plaster figure sets; and scribblers. The new arts and crafts range is set to launch in fall/winter 2022.

Mandy Thwaites, director of magazines and consumer products for the U.K. division at BBC Studios, said: “We’ve been extremely busy behind the scenes with Bluey and Hey Duggee and it’s great to see the interest both properties are generating. Personally, it was a real highlight to attend London Toy Fair and we had so many lovely conversations about the brands. It’s clear that our top dogs have great appeal across preschool audiences and people really connect to their warmth, inclusivity and humor.

“I’m excited to welcome H&A to our fabulous roster of partners and can’t wait for fans to see a great range of Bluey and Hey Duggee bath products on shelves. MV Sports have been a wonderful partner for Hey Duggee wheeled toys and are adding to that range as well as launching Bluey products in the U.K. I’m also pleased to share details of further Character Options arts and crafts product lines for Bluey in addition to the deal we announced in December.

“Finally, I’m delighted to hear that Bluey has been confirmed as the number one new property in the U.K. The buzz around the brand is phenomenal and it’s really capturing the hearts of the public—and we’re having so many fascinating conversations with potential and existing partners about what we can do to create innovative, sustainable and engaging products for fans of the show.”