New SpongeBob Products Support Fight to End AIDS

Nickelodeon has teamed up with (RED) for the (SpongeBob)RED holiday collection based on the popular animated character SpongeBob SquarePants.

(SpongeBob)RED will help raise money for the Global Fund focused on battling against AIDS, tuberculosis and malaria. Items now being sold on Amazon include a special edition aden + anais dream blanket; a variety of apparel for the whole family from Junk Food; and a Kenny Anderson skate deck from Chocolate Skateboards. Available at Bloomingdale’s are a girls’ hoodie from Butter Super Soft and two-piece patterned sleepwear from Global Brands Group.

Additional products include two Fatboy Lamzac inflatable loungers, offered on fatboyusa.com, and a Kidrobot enamel pin set sold by kidrobot.com. The (SpongeBob)RED designs in the Moschino Resort 2018 collection are currently available at luxury retailers and Moschino stores.

“SpongeBob SquarePants is one of the most popular and beloved animated characters around the world, so who better to help raise awareness with kids and families in (RED)’s fight to end AIDS,” said Pam Kaufman, the chief marketing officer and president of consumer products at Nickelodeon. “Nickelodeon is so proud to work with (RED) and all of our terrific partners who developed exclusive (SpongeBob)RED products in support of World AIDS Day.”

Deborah Dugan, the CEO of (RED), added: “We’re so delighted to launch these colorful new (SpongeBob)RED pieces for the holiday shopping season. They are perfect gift ideas for friends and family, and best of all every sale generates money to fight AIDS with (RED).”