New North American Licensees for Bluey

BBC Studios Kids & Family has signed a slew of new licensing partners for Bluey in the U.S., Canada and Mexico.

Among the partners set to roll out new products are American Greetings, Baby Boom (Betesh Group), CJ Products, Crunch Pak, Dan Dee, Delta Children, Ginsey, good2grow, Idea Nuova, Studio Fun international, Tara Toy and TOMY.

In the U.S. and Canada, American Greetings will release greeting cards, gift packaging and stickers; Dan Dee will introduce seasonal plushes; Ginsey will sell potty training items, bath finger puppets and select infant/toddler bath accessories; Studio Fun International will roll out arts and crafts; and TOMY will develop infant and toddler feeding items.

In the U.S. only, Baby Boom will produce toddler bedding, accessories and nap mats; CJ Products will develop a line of co-branded Bluey Pillow Pets; Crunch Pak will release co-branded Crunch Pak Snackers, Medleys and Blendz fruit and vegetable purees; Delta Children will introduce children’s wooden furniture; Idea Nuova will feature a lineup of toddler and kids’ room decor, novelty lighting, soft-sided storage, seating and wall decor; and Tara Toy will debut seasonal arts and crafts.

In the U.S. and Mexico, good2grow-branded beverage bottles with character toppers will be released.

The hit children’s series is produced by Ludo Studio for Australia’s ABC KIDS in association with Screen Queensland and Screen Australia. It is distributed internationally outside of Australia by BBC Studios Kids & Family.

“Bluey resonates so strongly with kids and families everywhere,” said Suzy Raia, senior VP of consumer products and business development for North America and Latin America at BBC Studios. “We’re happy to welcome these leading licensees to the Bluey family and work with them to further extend the range of high-quality offerings for fans of all ages.”