New L&M Deals for Yu-Gi-Oh!

Konami Cross Media NY has signed a new global licensing agreement for Yu-Gi-Oh! bedding and bath products with the textile company Jay Franco & Sons.

The new partnership with Jay Franco & Sons permits the company to develop and sell a collection of home goods, including reversible comforters, sheets and throws, as well as bath and hand towels, shower curtains, bath accessories and decorative pillows globally. The products will be available online and in stores in time for the holiday season.

“We are thrilled to have Jay Franco & Sons on board to deliver a new line of Yu-Gi-Oh! bedding and bath,” said Jennifer Coleman, VP of licensing and marketing at Konami Cross Media NY. “Our fans will be able to sleep more soundly surrounded by the anime characters they love and who have been a comforting part of their lives.”

Additionally, Konami Cross Media NY has appointed sub-agents for the Yu-Gi-Oh! brand in Italy, South Africa, Greece, the Balkans and Eastern Europe.

In Italy, an agreement has been signed with Starbright Licensing, led by Giada Paterlini and Isabella Barone. In discussing the new deal, Paterlini said: “We are happy to be working with the team at KCMNY for Yu-Gi-Oh!, further strengthening our agency’s anime portfolio. Yu-Gi-Oh! is one of the most beloved evergreen anime of all time and we look forward to an inspiring collaboration for Italian fans.”

Licensi, a new licensing agency, will cover several countries, including Greece, Serbia, Croatia, Albania, Romania, Bosnia and Herzegovina, Montenegro, Slovenia, Bulgaria, Kosovo, North Macedonia and European Turkey. The new agency is headed by Andreas Tsochantaris and Georgios Zervos.

The company also signed on veteran licensing agency Character Licensing and Marketing (CLM), led by Graham Stephen, to represent the Yu-Gi-Oh! brand in South Africa.

“We look forward to our new partnerships with Starbright, Licensi and CLM as we continue to increase awareness of the Yu-Gi-Oh! brand and identify new fan engagement opportunities,” Coleman added.