New L&M Deals for Peppa Pig in North America


Entertainment One (eOne) has secured additional licensing agreements across a wide range of categories for the hit preschool property Peppa Pig in the U.S. and Canada.

New partners are American Greetings for social expressions in the U.S. and Canada, Colgate for oral care in the U.S., Delta for home furnishings in the U.S. and Innovative Designs for stationery in the U.S. Contracts were renewed with Candlewick for publishing in the U.S., DecoPac for cake decorating in the U.S. and Canada, Fiesta for amusement plush in the U.S. and Canada, GBG Beauty for bath/personal care in the U.S., Penwizard for publishing in the U.S., Primary Colors for confectionery/stationery in the U.S. and Canada, and Tin Box for tinware in the U.S.

Joan Grasso, eOne Family’s VP of licensing for North America, said: “Peppa Pig continues to be a well-loved brand in North America. We’re excited to extend our existing partnerships and cement new relationships with such an outstanding group of companies for the world’s largest market. The upcoming new products will provide Peppa Pig fans with adorable new ways to incorporate their favorite characters, settings and themes from the series into their daily lives.”

Peppa Pig currently airs on Nick Jr. in the U.S. and Treehouse TV in Canada.