New L&M Agreements for Yu-Gi-Oh!

Konami Cross Media NY has confirmed a number of new licensing agreements for the Yu-Gi-Oh! brand in honor of the card game’s 25th anniversary.

A partnership with Japan’s Kawada is set to introduce a line of Yu-Gi-Oh! interlocking nanoblock kits to the market. The kits will allow fans to build a wide range of palm-sized characters from the brand.

“The incredible detail and unlimited creative possibilities using nanoblocks provides multiple experiences for Yu-Gi-Oh! fans of all ages,” said Jennifer Coleman, VP of licensing and marketing at Konami Cross Media NY. “The Yu-Gi-Oh! nanoblocks are fun to use to build characters, fun to display and fun to collect, providing enjoyment, enrichment and excitement for everyone.”

A new partnership with HYP Hats, also known as Hypnotic Hats, will bring a fresh line of Yu-Gi-Oh!-inspired socks and sock-based gift sets for all ages.

HYP Hats’ Howard Levy said, “We are very excited about this initial licensing agreement with Konami Cross Media NY. Yu-Gi-Oh! designed socks will be a great accessory for fans to add to their wardrobe.”

Focusing on the MENA market, Konami Cross Media NY has unveiled a licensing agreement with First Kid General Trading, introducing a full line of Yu-Gi-Oh! back-to-school products such as school bags, school accessories, stationery, arts and crafts and electronics.

“We are very excited to partner with Konami Cross Media NY to create a range of Yu-Gi-Oh!-branded back-to-school products,” commented First Kid General Trading’s Mumtaz Alshwiki.

FuRyu Corporation has been tapped to develop a series of collectible statues based on both the Yu-Gi-Oh! Duel Monsters and Yu-Gi-Oh! ZEXAL series. This new line of collectible characters, available now for pre-order, expands the brand’s collectible product lines.

Rounding out the roster of agreements is a deal with Monogram International, which introduced a new line of collectible Yu-Gi-Oh! foam figures at the recent 2024 edition of San Diego Comic Con.

“Yu-Gi-Oh! was one of the highlights of our San Diego Comic Con offerings this year,” said Monogram International’s Michael Normann. “We are incredibly happy to be working with Konami Cross Media NY and look forward to a long and prosperous relationship.”