New Licensing Partnership for Daniel Tiger’s Neighborhood

9 Story Brands and Fred Rogers Productions have signed a U.S. licensing deal with global lifestyle brand Skip Hop for Daniel Tiger’s Neighborhood.

Skip Hop has already debuted a 3-in-1 ride-on toy, as well as a mini backpack for 1- to 4-year-olds, a little kid backpack for ages 3 and up, a no-spill snack cup and a straw bottle.

The items are available on Skip Hop’s website and Amazon. Select items are offered at Carters, marking the first time Daniel Tiger’s Neighborhood products are available on the Carters website.

“We are excited to partner with Skip Hop, a powerhouse in the baby and toddler space,” said Kyra Halperin, co-VP of consumer products for 9 Story. “Just like Daniel Tiger, Skip Hop leans into first experiences, and we can’t wait to see kids engage with their favorite tiger in new and meaningful ways.”

“Daniel Tiger and Skip Hop both celebrate the shared value of emerging preschool independence,” said Lauren Duchene, VP and general manager of Skip Hop. “We are excited to partner with Daniel Tiger to help share beloved stories of Daniel and his friends through these special-edition everyday products made just the right size for toddlers.”

“We are thrilled to work with such a trusted and beloved brand in the children’s product space,” added Matt Shiels, VP of business and legal affairs at Fred Rogers Productions. “Skip Hop and Daniel Tiger are a natural fit, and we are excited for fans to have the chance to experience Daniel Tiger’s Neighborhood in fun new ways.”